Social media management is a practice that supports your digital marketing and social media strategies. It's an important part of running an effective social media strategy because it explains how your brand will participate (think content publishing, rules of engagement with customers etc.) ... Social media management is the process of analyzing social media audiences and developing a strategy that's tailored to them, creating and distributing content for social media profiles, monitoring online conversations, collaborating with influencers, providing community service, and monitoring, measuring, and ...