What is paid promotion ?
Paid promotion of content involves paying for any media space or placement. Usually ads or advertorial, they’re targeted toward your individual audience segmentation. Paid promotion is a great opportunity to assess whether your content is working and whether your marketing message resonates with your audience. ...
Digital Marketing Institute Logo
Sign In Download Brochure
TrendingArticlesMicro LessonsSkills TestToolkitsWebinarseBooksPremium
What are the benefits of paid promotion?
Digital Marketing Institute Logo
Right audience. Paid promotion ensures your content reaches the right audience at the right time by essentially making it visible in their newsfeeds.
Maximizes reach. Paid promotion maximizes your reach and gets your content seen by enough people to make it worthwhile investing in and creating in the first place.
Brand visibility. Paid promotion increases your brand awareness. It makes sure that people who may never have heard of your brand or business offering before are made aware of it by seeing your content boosted into their newsfeeds.